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Senior Director, Payer Marketing, Madison, New Jersey

Created 03/14/2021
Reference ov4Uefwr
Category Market Research Analysts and Marketing Specialists
Job type Full Time
Country United States
State New Jersey
City Madison
Zip Not specified
Salary Competitive
Description

The Sr. Director, Payer Marketing will be responsible for serving as a strategic partner in leading the development and implementation of strategies and tactics that support the Market Access strategy for existing and future marketed brands. This position will be responsible for constructing the Market Access Value Platform and support materials to ensure product differentiation and formulary positioning. The role will work closely with the US and Global Teams to align and share customer insights in the development of customer programs, while also driving public policy initiatives with US Payers and key external stakeholders.

  • Provide critical leadership in developing brand strategy and addressing access and reimbursement issues, as a US expert in payer marketing strategies.
  • Lead US input into Global Market Access strategies including global launch and pricing strategies, input into clinical program designed to assess reimbursement impact and also HEOR initiatives.
  • Lead the development and execution of payer value message platform across Brands.
  • Develop, train and implement the necessary promotional tools, reimbursement/formulary pull-through and quality initiative programs that support account teams efforts with key customers.
  • Develop working partnerships and collaborate across Marketing, Sales, Global Market Access, Finance, Legal and other functional teams in the development and implementation of novel tools/resources aligned with franchise goals ensuring commercial success.
  • Manages Agencies to deliver tools/tactics/resources to ensure tools/programs meet expectations and delivered on time and within budget.
  • Manages contracts and other agreements with third party vendors from contract development through fulfillment and payment.
  • Working closely with evidenced based medicine (EBM/HEOR) and market research to identify and analyze trends and/or changes which will influence market access now and in the future.
  • Creating actionable analytics at the plan and geographical level.
  • Creating payer materials for an unbranded disease awareness campaign.
  • Developing branded tactics for pull through activities.
  • Managing Alliance vendors/agencies as needed, including the development of RFPs, review, selection and milestones achievement towards contract deliverables.
  • Developing KPIs and metrics to assess impact of key initiatives.
  • Managing the market access budget.
  • Create an effective network within the Payer and Specialty Channel arenas.
  • Customize strategies based on Commercial, Medicaid and Specialty Channel demographics, legislation, and trends.
  • Develop and manage area account targeting strategy and objectives, as well as set implementation requirements. This includes the execution of brand value propositions, including clinical, quality and health economics positioning and product specifications.
  • Oversee area implementation of, and monitor performance against, strategic account management objectives/directives.
  • Perform other Payer sales and specialty channel projects and analytics as required.
  • Industry meetings and develop knowledge and relationships within industry associations for Commercial and Medicaid channels.
  • Create an effective network within area Commercial Payer, Medicaid and Specialty Channels.
  • Participate in coordination of overall Marketing and Sales strategies..
  • Complete all company-based and job-related training as assigned by LEO Pharma within the required timeline.
  • Additional duties as assigned by LEO Pharma Management
  • Complete all company-based and job-related training as assigned by LEO Pharma within the required timeline.
  • Additional duties as assigned by LEO Pharma Management

Required Experience:

  • Bachelor's Degree is required; MBA preferred.
  • Minimum 10 years' experience within the pharmaceutical industry and/or health insurance industry with a minimum of 5 years in market access and/or payer marketing.
  • Knowledge of US payer systems, evolving trends in health care including value based purchasing, net cost and rebate driven customers, evidence based medicine, and quality measures.
  • Excellent communication skills with experience in presentations to managed care industry customers, scientific organizations and medical/pharmacy associations.
  • Knowledge/understanding of market access trends, pricing, healthcare reimbursement, managed care customers and the distribution channels relevant to pharmaceutical/biotechnology organizations.
  • Familiarity with current legal and regulatory landscape pertinent to the pharmaceutical/biotechnology industry.
  • Ability to manage multiple and diverse product lines, customer segments, and levels of internal/external stakeholders; demonstrated ability to manage and pivot between products, customer segments and high stakeholder layers quickly, effectively and successfully.


  • Strong business management skills, demonstrate an excellent understanding of marketing practices, with ability to develop and execute strategic plans, and understand and apply the fundamentals of financial management to perform profit and loss analyses to plan pricing strategies.
  • Analytical and problem solving skills, a demonstrated ability to gather, understand, evaluate information from various sources.
  • Product launch experience in specialty/biologics is required.
  • Experience in specialty products channel and specialty product channel preferred.
  • Experience in dermatology is a plus.
  • Individual must possess the ability to build consensus in a matrix environment with multiple functional groups supporting the brand team.
  • Strong communication skills.
  • Strong business acumen, financial and analytical skills.
  • Ability to travel approximately 20-25%.
  • Must be able to perform all essential functions of the position, with or without reasonable accommodation.

Ready to learn more about LEO Pharma?
LEO Pharma has been pioneering medical innovations for more than 110 years. Today, LEO Pharma looks to constantly improve and extend what is possible for the benefit of patients. Our rapidly expanding product portfolio and pipeline includes global therapeutic areas in psoriasis, eczema, skin infections, acne, rosacea and, most recently, rare disease.

LEO Pharma believes in challenging the status quo, so we approach dermatology "beyond the skin." Our global innovation ecosystem includes internal research and development, digital health via the LEO Innovation Lab, based in Copenhagen, and the LEO Science & Tech Hub, housed in Cambridge, Mass.

As we look to shape our U.S. footprint now and in the future, we pride ourselves on our agile and entrepreneurial environment. It allows passionate people to collaborate and push the boundaries of science in hopes to provide solutions for patients.

Perks
We offer a competitive compensation package, 401k match, vision, dental and health insurance, annual bonus, three weeks' vacation to start, a culture that emphasizes work-life balance, both paternity and maternity leave, free membership to the on-site gym, bagel Mondays and - most of all - a FUN and celebratory work environment.

Let's wrap this up
If you are interested in joining a growing and nimble company, and help shape the future of medical dermatology, then send in your resume today!

EEOC
LEO Pharma Inc. is an Equal Opportunity/Affirmative Action Employer committed to an inclusive and diverse workforce that creates a better future for our global communities. Applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

Please note:
LEO Pharma Inc. seeks information for job applications from candidates in the U.S. through only the following channels: the LEO Pharma Inc. website and Halogen Talent Acquisition, powered by Jobvite via email to/from addresses using only the LEO Pharma domain of "@leo-pharma.com" screening and interaction by telephone and through the Microsoft Teams platform.

LEO Pharma does not use Google Hangouts, Zoom or any other platform for any recruitment-related activities.

Disregard any solicitation or request for information related to job applications with LEO Pharma via any other means and/or using email addresses with any other domain.

LEO Pharma will never ask candidates to make any type of personal financial investment related to gaining employment with the company.

If you have any questions about LEO Pharma Inc. and the application process, please email the company's U.S. People and Communications team at [email protected]